Deb Gabor is the CEO of Sol Marketing and has introduced revolutionary brand strategy for organizations ranging from international household names like Allrecipes, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. She is also the author of the new book, Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty.

Southwest Airlines Flying Into a Brand Disaster