President Donald Trump has apparently decided his nickname factory is still fully operational. His newest label for Democrats? “Dumbocrats.” Trump rolled out the latest jab during remarks this week while complaining Democrats refuse to support his agenda.

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Of course, this is hardly Trump’s first entry into the Political Insult Hall of Fame. Over the years, Americans have heard “Sleepy Joe,” “Crooked Hillary,” “Crazy Nancy,” “Shifty Schiff,” “Little Marco,” “Pocahontas,” and “Low Energy Jeb.”

And Trump supporters online have long been running their own version of the game. “Demonrats” has floated around conservative social media and internet forums for years, right alongside phrases like “libtards” and “Tampon Tim.”

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Love him or loathe him, Donald Trump understands something many modern politicians don’t: branding matters, and he labels people and ideas exactly the way he sees them – and wants others to see them.

At this point, half of Washington probably starts the day wondering if they’re about to get hit with a brand-new nickname before they’ve even finished their coffee.