The latest wave of so-called “No Kings” rallies are set to hit thousands of locations nationwide, with organizers claiming hundreds of thousands (or maybe a gazillion!) could show up. If this sounds familiar, it should. Previous rounds of these protests have also been billed as historic, record- breaking, and absolutely-not-to-be-missed events.

What are the gripes this time? They appear to be focused on anti-Iran and anti-ICE sentiments but the elderly white women who show up at these protests will no doubt have signs complaining about other stuff too.

The movement is backed by progressive groups, activists, and even celebrity appearances at some of the flagship rallies.

Meanwhile, critics see it less as a spontaneous groundswell and more like a well-worn playbook: organize, mobilize, declare victory, repeat – often with “paid” protesters showing up to juice the numbers.

Independent journalist Bill O’Reilly frames the upcoming “No Kings” demonstrations as just another round of anti-Trump activism, calling them an “anti-Trump, we hate Trump demonstration” with “no real difference” from prior events. He dismisses many of the protesters’ concerns as exaggerated or false, describing them as “the usual litany of progressive grievances,” adding that “a few are legit, most are just made-up fabrications.”

He also mocks the event’s speakers, pointing to figures like Bernie Sanders, Jane Fonda and Bruce Springsteen who will be at the main event in Twin Cities, Minneapolis, saying “I’m mocking this because it means nothing,” arguing they are pushing policies like open borders and amnesty rather than “legitimate issues.”

A major part of his criticism centers on funding. O’Reilly claims the protests are backed by large, coordinated financial support, saying, “the big money is coming from Soros,” and describing the funding as “dark money” that organizes transportation, signage, and turnout. He argues that this kind of funding is “very, very disturbing” because “money can undermine democracy.”

Regardless, the signs will be out, the chants will be loud, and by Monday, the cycle will reset – just in time for the next “biggest protest ever.”