Our nation’s moral compass – also known as the Trump administration’s health officials – is said to be flexing influence behind the scenes, nudging grocery giants toward the light of good ingredients.

Walmart, bless its profit-driven heart, has willingly decided to axe many “bad” ingredients in their generic brands Great Value, Marketside, Freshness Guaranteed and bettergoods. Walmart’s timeline is about 14 months, which in corporate-speak is lightning fast.

According to the company’s press release, they say they will be eliminating “synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products.”

This is a big deal. Walmart isn’t some boutique grocer peddling $8 kale chips – it’s the biggest retailer in the country. When Walmart moves, the food industry notices. Parents who’ve been side-eyeing ingredient lists for years can finally stop worrying about their kids eating glow-in-the-dark gummies.

Walmart isn’t alone in cleaning up its pantry though. Food giants from Kraft Heinz to General Mills have announced timelines to phase out synthetic dyes across their U.S. products by 2027. Nestlé USA, Smucker and others are pledging similar changes, while Campbell’s says its soups and snacks will be dye-free by 2026. Even PepsiCo is working on swapping in natural colorants for its snack and drink lines.

The MAHA push has been working. Consumers are demanding cleaner food, and corporations are starting to cave.

This is what real wins look like: not flashy headlines, but millions of families getting better food without needing a Whole Foods budget. Chalk up another victory for common sense, and a major step toward making America’s pantries a little less toxic.