After customer backlash over a bland new logo and a modern farmhouse chic makeover that nobody asked for, Cracker Barrel backpedaled and scrapped the redesign – on both things.
According to the Catholic Vote website, the company’s grand plan to strip away the checkerboard tables, antique décor, and country charm in favor of bland walls and generic seating is now kaput after America spoke up in masses.
Turns out, the people who keep Cracker Barrel in business don’t go to the restaurant looking for a corporate redesign – they go for nostalgia, rocking chairs, and fried okra that tastes like grandma’s.
The backlash was swift when Cracker Barrel started remodeling stores and changed their logo. Social media lit up, conservative groups blasted the company, and customers threatened to bolt faster than a plate of hashbrown casserole at half price.
The Cracker Barrel rebrand gets even worse than the new logo.
Here’s the new interior.
I don’t care that the floor looks like bricks.
I hate this. https://t.co/4pXCSwe2FB pic.twitter.com/VmYCW3gKzx— Brick Suit (@Brick_Suit) August 20, 2025
Even President Trump weighed in, calling the new logo a “mistake.” Facing tanking stock and a tidal wave of angry regulars, Cracker Barrel slammed on the brakes on both the logo and now the remodel, after modernizing just four stores with the rollout starting back in 2024.
The chain now says it will focus on the food instead of fixing what wasn’t broken. Translation: they’ll stop trying to be Chipotle with rocking chairs and just stick to being… Cracker Barrel.
Better late than never. But let’s be clear – Cracker Barrel didn’t have an epiphany. They had a panic attack when the people footing the bill reminded them who’s in charge of how they get their money.
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