The corporate virtue signaling era just got a reality check. For years, the Environmental, Social, and Governance (ESG) craze dominated corporate boardrooms, promising investors that businesses could save the planet, fix social injustices, and still turn a profit a the same time. Yeah, right!

Turns out, that was a nice bedtime story for Wall Street elites – but now even the biggest cheerleaders of ESG are backing away like it’s a toxic spill.

Take BlackRock, for example. Larry Fink, the CEO who spent years aggressively pushing ESG as the financial world’s moral compass, is suddenly a whole lot quieter about it. BlackRock, according to the Wall Street Journal, has started scaling back its ESG commitments, seemingly realizing that investors actually care about making money – not funding political pet projects under the guise of sustainability. Who knew??! Just about everyone that was investing to make money, obviously.

BlackRock, the mighty asset management behemoth, has been shedding its ESG image faster than a politician backpedaling on a bad campaign promise. In 2023, BlackRock removed the term “ESG” and “sustainable” from several of its major funds – and removed some ESG funds altogether. And by 2024, it had taken a more neutral stance, shifting towards what they now call “choice-based investing.” Translation: they’ll go where the money actually makes sense, rather than forcing green energy boondoggles down clients’ throats.

And let’s not forget the growing backlash. States like Texas and Florida have pulled billions from ESG-focused firms, citing concerns that these investments prioritize leftist activism over financial returns. The message was clear: Americans don’t want their retirement savings hijacked for Democrat ideological experiments.

The corporate ESG bandwagon once seemed unstoppable, but now with Trump at the wheel of the country, it looks more like a clown car running out of gas – and out of touch with what’s going on in the country.

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With BlackRock stepping away, other firms will most likely follow suit. The financial world has finally learned that trying to force businesses into activism while ignoring profitability isn’t just bad strategy – it’s a one-way ticket to failure. Woke = broke.