It’s the end of an era. After 36 years of providing news to the younger and hipper crowds in America, MTV News is no more.
Paramount has announced that they are shutting down the MTV News division which first launched in 1987.
Gen X’ers and Millennials who grew up with MTV News remember the dramatic change in how they were able to watch the news. They went from NOT watching the news because of boring news anchors to actually knowing what was going on in the country and the world.
Anchors like long-time Rolling Stone writer/music critic Kurt Loder provided the youth with music news and non-music news as well as giving an interesting take on things with his dry wit. Many also remember MTV delivering the somber news of the deaths of Kurt Cobain in 1994, Tupac in 1996 and Notorious BIG in 1997.
Interweaved in the news reporting were also interviews with celebrities like Madonna and Price, and questioning Bill Clinton about if he wore boxers or briefs. Hard hitting news was also delivered and many remember watching Berlin Wall come down on MTV News, not CBS, NBC or ABC.
MTV News was a new way to get the unaffected youth educated on what was happening in the country – and in politics – because they certainly weren’t watching Peter Jennings, Tom Brokaw or Dan Rather talk about anything. It was MTV who partnered with “Rock the Vote” in a nationwide effort where celebrities were used to get the youth to show up and vote during elections.
Journalist, TV host, writer, photographer, DJ and podcaster Brandon “Jinx” Jenkins tweeted, “In it’s prime, MTV News was one of the most influential programs in existence. Necessary programming that launched a thousand ships for more several generations.
John Frankensteiner, an entertainment devotee on social media, tweeted, “Kurt Loder popping on the screen either meant we were going to hear the dumbest/funniest thing happening in music that day or about to be informed about a death that scars an entire generation, and he’d do both tasks with the same authority, the man is simply our Cronkite.”