When you’re walking through the food aisles of your local grocery store you should be very culturally conscious. There you have the frightening chance to encounter blueberry bigotry, salad sexism, and artichoke ageism. But perhaps the most pernicious, the most soul-destroying, the most blasphemous to all that is sacred and holy is the scourge of dairy racism.

That societal tragedy recalls the Great Butter March of 1998, when millions marched on Washington, DC, to protest racial disparities in dairy marketing. A cream-colored midget and an innocent cow were churned to death during the ensuing riot.

Those are fictitious examples of the absurdity of anybody taking offense at the illustration of an Indian girl on the packaging of sticks of butter. But leave it up to the PC and the SJW crowd to bring enough pressure on corporate America to make a firm curl up in a little ball, softly whimper, and do their ridiculous bidding.

That is just what happened recently at Land O’ Lakes butter company, a Minnesota firm established in 1921. It decided, so not to be targeted by race hustlers, to remove the picture of an Indian maiden, apparently named Mia, from its packaging.

Here’s Beth Ford, President and CEO, Land O’Lakes, “As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products…As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it.” The new logo is a generic nature scene with a prominent “O.”

Connect, huh? So a mundane package with a drab corporate logo and a large vowel somehow “connects.” And Indians? Well the Washington Redskins and the Atlanta Braves have undergone the same PC campaign and held their ground. In fact when asked, by wide margins Native Americans had no problem with the name of either sports team. However, Land O’ Lakes was not so thorough in its marketing analysis. As such, it loses a century-old logo with massive market recognition. That’s what happens when you mix PC with business.

This piece was written by David Kamioner on April 17, 2020. It originally appeared in LifeZette and is used by permission.

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