- Steve Gruber - https://www.stevegruber.com -

A Handy Guide to What NOT to Post on Social Media

Social media has turned way too many people into unpaid publicists for their own bad judgment. Somewhere along the way, folks started thinking every thought, meal, grievance, and morally questionable victory lap deserves an audience. It does not.

Nobody needs your dinner documentary.

Unless you are a professional food critic or your plate is genuinely spectacular, the world does not need a blurry photo of your meatloaf, side salad, or “date night tacos.” Food posts were one of the earliest social media clichés, and somehow they are still hanging on long past their expiration date. The truth is, most of them are boring and only interesting to the person holding the fork. Eat your dinner while it is still hot and spare the rest of us the play-by-play.

Don’t trash local business unless there’s REAL serious harm.

Blasting a local business online because you had a bad experience (or because somebody behind the counter was clearly having a rough day) can do real damage fast. Unlike giant corporations, small businesses do not have endless PR teams, deep pockets, or a pile of extra customers to cushion the hit when a nasty post starts making the rounds. That does not mean people should never leave honest reviews, but there is a big difference between fair criticism and turning one frustrating moment into a public flogging. Sometimes the service was bad. Sometimes you were crabby. Sometimes everybody involved just needed a nap. Unless there is a serious safety issue or a clear pattern of wrongdoing, try handling it like an adult before lighting a match online.

Don’t advertise your upcoming vacay.

It’s not wise to hang out a “burglars welcome sign” and that’s just what you are doing if you are headed to Florida on vacation and you tell everyone about it ahead of time. Posting that you are leaving for the Sunshine State and will be gone for ten days and “finally escaping” winter and your relatives might feel fun, but it is also a great way to announce that your house is about to sit empty. Not everyone scrolling your page needs that kind of information, and some people are a whole lot more interested in your absence than your beach photos. Share the sunset pictures after you get home. The internet does not need your live travel itinerary, and robbers certainly do not need the heads-up.

Social media can be fun, useful, and even hilarious, but not every thought needs to be posted like it is breaking news. A little restraint and common sense would do the internet a world of good.