By Missy Crane | January 17, 2020
Starbucks could be one of the most cringe companies ever.
Remember when they had that ghastly “Race Together” idea, where you were supposed to ask your 19-year-old pimply-faced barista about racial issues and politics?
That genius marketing idea lasted about a week before they mercifully ended it.
Believe it or not, but this latest idea from Starbucks might be even dumber.
As a matter of fact, this might be their stupidest and most costly mistake ever.
The “socially conscious” liberals running Starbucks want to prove to poor people how much they care and how accessible they are to “everyone” by opening stores in low-income neighborhoods.
Yes, because nothing says “we love poor people” like charging them $5 dollars for a crappy latte.
Starbucks has a point to prove: There’s more to the company than selling $4 lattes to rich people.
The Seattle-based coffee giant that has cultivated a reputation for being socially responsible said Thursday it is expanding its effort to put more coffee shops — and create more jobs — in poor neighborhoods.
Starbucks plans to open or remodel 85 stores by 2025 in rural and urban communities across the U.S. Each store will hire local staff, including construction crews and artists, and will have community event spaces. The company will also work with local United Way chapters to develop programs at each shop, such as youth job training classes and mentoring.
The effort will bring to 100 the number of “community stores” Starbucks has opened since it announced the program in 2015.
“All of these programs are with the intent of being purposeful and profitable,” said John Kelly, Starbucks executive vice president of public affairs and social impact. [New York Post]
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Look, it’s great to create jobs – especially for people who are in poor areas. We think that’s amazing. But what’s silly is opening these stores in areas where people – common sense and smart people – have other things to spend $5 dollars on than a cup of muddy, over-priced fancy coffee.
It’s categorically absurd and a desperate attempt for an overpriced coffee franchise to try and appear like a local diner.
What Starbucks should do is offer a program with training, jobs, and even a ride program for folks in poor areas to work at existing stores.
This piece originally appeared on WayneDupree.com and is used by permission.
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