I was amused over the weekend when an old friend of mine began making fun of all the goofy names people are coming up with for beer, now keep in mind she works in the industry for one of the big boys but her comments were spot on. “What the hell am I supposed to do with ‘Arrogant Bastard Ale, Blind Pig IPA, Polygamy Porter or Sexual Chocolate Imperial Stout?’” she mocked with complete exasperation. She keenly observed that these little micro breweries seem to spend more time trying to find some cute, catchy name rather than focusing on actually making beer. She clearly has had enough of that non-sense. “Shut up and make the damn beer!” She exclaimed. It rolled right off her tongue without skipping a beat. She nailed it. We all had a good laugh but she had made an excellent point. She had hit the ball hard and I realized that her observation extended far beyond “Old Leg Humper Porter or Pearl Necklace Oyster Stout.”